Understand business goals & brand objectives
Listen to stakeholders about today’s reality & tomorrow’s dream
Audit & analyze current content & other relevant information
Create persona’s of target audiences
Envision the future & pave the road to it with Content Strategy
Discover content gaps for what’s needed to get to future-state
Define successful future-state content across media types
Develop content fulfillment strategy and tactics


  • Omnichannel content strategy

  • Content audit, content analysis, content matrix

  • Digital ecosystems strategy

  • Gap analysis, competitive analysis, personas

  • Mobile content strategy for apps & web

  • Tactical roadmaps for phased projects

  • Social conversation calendars

  • Editorial creative direction & concepting



Content strategist for numerous projects for U.S. and global sites. Agency partner: Y&R & Redfuse. (2013 – 15)


Lead digital content strategist for Visa global social media campaigns for Sochi Olympics 2014 & FIFA World Cup 2014. Agency partner: BBDO (2013-14)


Content Strategist for global redesign for Chevron brands. Agency partner: Y&R & VML (2014-16)


Content Strategist for multiple projects in IBM services & solutions. Agency Partner: Havas Worldwide (2015)

Port Authority of NY/NJ

Content strategist for discovery phase of redesign including analyses and recommendations. Y&R & VML (2014)

Dubai Department of Tourism & Commerce Marketing

Developed content strategy for winning pitch & led content strategy for project inception. Agency partner: BBDO (2014)

Emirates Airlines

Led content strategy for Emirates Airlines, multiple projects. Agency partner: BBDO & Atmosphere Proximity (2013)

Hasbro / Playskool

Content Strategist for Hasbro, Playskool website. Agency partner: Organic (2011-2012)

P&G / Iams

Content Strategist for Procter & Gamble, Iams pet food website. Agency partner: Organic (2012)

The Hartford Insurance

Content strategist for The Hartford insurance e-learning web & tablet microsites for small businesses. Agency partner: Organic (2011-12)

Specialized Bicycles

Content Strategist for Specialized brand bicycles website & tablet custom in-store experience. Agency partner: Organic (2011)


Created web content strategies for Birdseye minisite and full rebranded website . Agency partner: TBWA\Chiat\Day (2010-11)


Web content strategies for Michelin global site, multi-phased redesigns. Agency partner: TBWA\Chiat\Day (2010-11)


Content strategy for multichannel marketing project. Agency partner: Ogilvy Healthworld (2010)

L'Oreal Group

Consumer and corporate sites for L’Oreal Paris, L’Oreal Kids; Maybelline, Lancôme, partner sites with ABC, CBS, and Cannes Film Festival.

Ellis Island Museum

Interactive kiosk and website for Ellis Island Museum immigration & family history programs.

Agency Partners

Susan Cohen

After an early career in New York creating content for magazines, newspapers and books (the kind you hold)…I’ve worked in digital media content creation & strategy since 1994, and today loving even more all digital /multi / omni / trans / -media ventures…


Please enter your contact details and a short message below and I will try to answer your query as soon as possible.

Susan Cohen Communications