HOW I WORK WITH CLIENTS

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Understand business goals & brand objectives
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Listen to stakeholders about today’s reality & tomorrow’s dream
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Audit & analyze current content & other relevant information
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Create persona’s of target audiences
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Envision the future & pave the road to it with Content Strategy
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Discover content gaps for what’s needed to get to future-state
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Define successful future-state content across media types
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Develop content fulfillment strategy and tactics

MY WORK TAKES MANY FORMS INCLUDING:

  • Omnichannel content strategy
  • Content audit, content analysis, content matrix
  • Digital ecosystems strategy
  • Gap analysis, competitive analysis, personas
  • Mobile content strategy for apps & web
  • Tactical roadmaps for phased projects
  • Social conversation calendars
  • Editorial creative direction & concepting

WORK

colgate

Colgate-Palmolive

Content strategist for numerous projects for U.S. and global sites. Agency partner: Y&R & Redfuse. (2013 – 15)

visa

Visa

Lead digital content strategist for Visa global social media campaigns for Sochi Olympics 2014 & FIFA World Cup 2014. Agency partner: BBDO (2013-14)

chevron

Chevron

Content Strategist for global redesign for Chevron brands. Agency partner: Y&R & VML (2014-15)

ibm

IBM

Content Strategist for multiple projects in IBM services & solutions. Agency Partner: Havas Worldwide (2015)

port

Port Authority of NY/NJ

Content strategist for discovery phase of redesign including analyses and recommendations. Y&R & VML (2014)

dubai

Dubai Department of Tourism & Commerce Marketing

Developed content strategy for winning pitch & led content strategy for project inception. Agency partner: BBDO (2014)

emirates

Emirates Airlines

Led content strategy for Emirates Airlines, multiple projects. Agency partner: BBDO & Atmosphere Proximity (2013)

playskool

Hasbro / Playskool

Content Strategist for Hasbro, Playskool website. Agency partner: Organic (2011-2012)

iams

P&G / Iams

Content Strategist for Procter & Gamble, Iams pet food website. Agency partner: Organic (2012)

thehartford

The Hartford Insurance

Content strategist for The Hartford insurance e-learning web & tablet microsites for small businesses. Agency partner: Organic (2011-12)

specialized

Specialized Bicycles

Content Strategist for Specialized brand bicycles website & tablet custom in-store experience. Agency partner: Organic (2011)

birdseye

Birdseye

Created web content strategies for Birdseye minisite and full rebranded website Birdseye.com . Agency partner: TBWA\Chiat\Day (2010-11)

michelin

Michelin

Web content strategies for Michelin global site, multi-phased redesigns. Agency partner: TBWA\Chiat\Day (2010-11)

novartis

Novartis

Content strategy for multichannel marketing project. Agency partner: Ogilvy Healthworld (2010)

loreal

L'Oreal Group

Consumer and corporate sites for L’Oreal Paris, L’Oreal Kids; Maybelline, Lancôme, partner sites with ABC, CBS, and Cannes Film Festival.

ellisisland

Ellis Island Museum

Interactive kiosk and website for Ellis Island Museum immigration & family history programs.

americanexpress
discovery
houseofmarnier
latimes
nsf
readersdigest
scherigplow
bunge
seventeen
timewarner

Agency Partners

y-r
bbdo
oglvy
tbwa
rga
nurun
weber
design
susan

Susan Cohen

After an early career in New York creating content for magazines, newspapers and books (the kind you hold)…I’ve worked in digital media content creation & strategy since 1994, and today loving even more all digital /multi / omni / trans / -media ventures…

Contact

Susan Cohen Communications